Sarah is a well known figure in UK aviation with over twenty years experience within the Airline, Airport, OEM, MRO, IT, Government and Public sectors. Her career took flight at European Aviation in 2003.
After graduating with first class honors in English, Sarah went on to manage Avtrade’s trading facilities in Dubai and Singapore. Thereafter she was responsible for sales and strategy within EMEA, CIS for Top 100 OEM, Crane Aerospace.
The pandemic led Sarah into IT and to three of the world’s leading IT companies: Google, SITA and Salesforce. Sarah is now Vice President, EMEA Sales of Assaia – a ground-breaking software company and the pioneer of turnaround optimisation technology.
Passionate about disruptive technologies and their growing impact in the aviation sector, Sarah was also the first woman in history to enter Saudi Aerospace Engineering in 2018. She continues to drive this agenda of diversity, equality and inclusion in the workplace today.
Outside of work, Sarah is an avid equestrian, arts and winter sports enthusiast, having formerly competed at national level in three sports. She is former Editor in Chief, UK of a multinational music publication with content published in over 120 countries. She has a keen interest in politics and current affairs, together with an exceptional global network driven by a passion for industry, people and dialogue.