Dale Keller

Dale Keller was appointed in November 2012 as chief executive of The Board of Airline Representatives in the UK (BAR UK), the airline trade organisation representing the interests of 70 scheduled airlines with government ministers, departments and industry stakeholders.
With more than 27 years experience in the aviation, travel and tourism industries, the New Zealand born professional commenced his aviation career in the start-up team at Ansett New Zealand, prior to relocating to the United Kingdom in 1990.
Following three years in travel retail roles with Anglo Pacific Travel and London Flight Centre’s he returned to airline management roles in 1993 with China Airlines (CAL Taiwan), where he was sales & marketing manager UK for five years followed by eight years with Air Malta, where he was promoted to general manager UK & Ireland following his initial role as head of marketing & sales Northern Europe. At Air Malta he was instrumental in growing the UK and Ireland flight schedule to a record 55 services per week and was closely involved in the airline’s commercial preparations for Malta’s accession to the EU. He then joined Air Mauritius as regional manager UK where he was briefed to increase the airline’s schedule to a daily operation. He fully revised the business plan and created a new commercial team that successfully delivered a 40% capacity increase within twelve months.
A strong interest in marketing and public relations, including a diploma in marketing from the London College of Communication, saw him join a management buyout of aviation, travel and tourism specialist consultancy KTA Public Relations in 2007, where he was managing director until October 2012 and remains as a consultant.
Other notable roles include holding the chairmanship of APRO (Airline Public Relations Organisation) and a previous board position with BAR UK.